Multi-Channel

Create unique user experiences for each online sales avenue.

XM can be configured to provide content for many different sales channels on multiple devices simultaneously including web stores, mobile apps, or in-store kiosks. Bespoke home pages, landing pages, menus, headers, and footers can then be created for each channel.

Content can be assigned to multiple channels where to keep it consistent. Policy and other ancillary pages are good examples. This enables you the flexibility to manage content in one place for all channels.

 

Distinct Brands

Retailers often have multiple brands, each aimed at specific target segments. A channel can be created for each brand enabling content across the brand site to maintain a consistent look, feel, and tone.

 

Focused Product Category Sites

A channel can be created for an experience focused on a specific product category such as a site that only merchandizes plumbing products for a home improvement retailer. Alternatively, distinct channels can also support focused web stores for major categories allowing you to tailor content to that specific audience and product mix.

 

Location

Channels can be leveraged to have distinct experiences for certain locations. These can be different regions such as separate sites for the US and Canada. Alternatively, a channel can be based on a physical store to enable content to be customized for the needs of each geographic location or individual store.

 

Devices

Channels can be set up for devices, such as a mobile app. Distinct content can be created optimized to this form factor and the specific experience you want for app users.

This is an optional feature.  Contact your Fabric Customer Success partner if you want this feature enabled.

A Channel column will be added to the list view in the Pages, Global Elements, and Menu modules.

You can filter the channels you want to view by selecting them in the dropdown menu. 

Filter page view by channel
Filter page view by channel

Add/Edit Page Channels

 

Navigate to the Pages section within XM

For new pages, click + Add page

For existing pages, click on the three vertical dots next to the Page name and select Edit Details

In the Create page or Edit details modal, select one or more channels in the Channel drop-down

Update other fields as needed 

Click Save

Add new page
Add new page
Calling Pages by Channel

 

Use the Retrieve Page by URL and Channel ID API or Retrive All Pages for Specified Channel API to retrieve channel-specific pages for your site.

Create Global Element

 

Navigate to the Global Elements tab within XM

Click on Add global element to create a new Global element

OR Click on the three vertical dots next to the Global Element name, then Edit Details to update an existing one

Select one or more channels in the Channel drop-down

Add or Update all other required fields, name and version name

Click Save

Create Global Element
Create Global Element
Add/Edit Global Element Channels

 

Navigate to the Global Elements tab within XM

Click on the three vertical dots next to the Global Element name

Select Create New Version or Edit Details

Select one or more channels in the Channel drop-down

Add or Update all other required fields

Click Save

Edit Global Element
Edit Global Element
Calling Global Elements by Channel

 

Use the Retrieve Global Components By Channel ID API to retrieve the channel-specific Global Elements for your site. 

Add/Edit Menu Channels

 

Navigate to the Menu tab within XM

Click on the three vertical dots next to the Menu name

Select one or more channels in the Channel drop-down

Update Menu name, if needed

Click Save

Note: Only one Menu can be Live for each Channel at any given time.

Editing Channel in Menu Details
Editing Channel in Menu Details
Calling Menu by Channel

 

Use the Retrieve Live Menu List By Channel ID API to retrieve the menu and its items on your site, based on the specified channel. 

When a page or global element is assigned to more than one channel you can preview how it will look on each of the channels.

Navigate to a page or global element in XM.

Click on Preview Channels.

From the drop-down, select the channel to preview the specific page content.

Channel preview select
Channel preview select

Last update: Jul 26, 2022

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